كورس أساسيات التسويق الرقمي level 1

محتوى الدورة التدريبية

12 جلسة تدريبية شاملة تغطي جميع جوانب التسويق الرقمي

Session 1

Business Development & Digital Marketing

• Business development - How to set SMART business goals
• Digital marketing - Introduction to digital marketing
• Market research - How to collecting and analyzing market data
• SWOT analysis - How to use Insights & Analytics effectively
• STP - Segmentation – Targeting – Positioning
• Market mix - The 4Ps (Product, Price, Place, Promotion)
• Marketing funnel - Customer journey
• Brand USP - Unique Selling Proposition

Session 2

Digital Marketing - Social Media Platforms

• Management of accounts (Facebook, Instagram)
• How to use Insights & Analytics effectively
• Basics of Community Management
• What is Social Media Management?
• How each platform supports different business goals
• Setting up a professional page (Name, Profile, Bio, CTA)
• Understanding Key Metrics

📘 Facebook📷 Instagram

Session 3

Digital Marketing - Social Media Platforms

• Reach vs. Impressions
• Engagement Rate (Likes, Comments, Shares, Saves)
• Follower Growth
• Click-Through Rate (CTR)
• Conversions and Link Tracking
• Practical Task: Set up your own business accounts
• Set up your own ads manager
• TikTok, Snapchat Case Study

👻 Snapchat🎵 TikTok

Session 4

Content Creation - Writing Marketing Content

• COMMON MISCONCEPTIONS ABOUT CONTENT CREATION
• HOW IT DIFFERS FROM COPYWRITING
• Content writing & Copywriting
• How to write engaging & persuasive posts
• Storytelling techniques for brands
• Practical Task: Write posts for different projects

✍️

Session 5

Content Creation - Content Planning & Calendar

• WHAT DOES A CONTENT CREATOR ACTUALLY DO
• HOW DO YOU BUILD A DIGITAL MARKETING AGENCY
• Create a full Content Plan
• Publishing Calendar
• Define Content Pillars for your brand

💡

Session 6

Content Creation - Content Planning & Calendar

• THE DIFFERENCE BETWEEN A CONTENT PLAN AND A CONTENT STRATEGY
• Using AI tools to speed up content creation
• Practical Task: Build a 1-month content calendar
• Creative brief
• CONTENT WRITING STRATEGIES AND TYPES OF CONTENT

📝

Session 7

Design & Editing - Graphic Design Basics

• Design principles (colors, fonts, balance, visual harmony)
• Hands-on practice with Canva
• Social media designs
• Practical Task: Design post + story

🎨 Canva

Session 8

Design & Editing - Video Editing for Marketing

• Basics of video editing (cut, transitions, effects)
• Tools: CapCut
• How to create short promotional videos (Reels / TikTok)
• Practical Task: Produce a short video for your project

🎬

Session 9

Paid Advertising - Campaign Setup

• Campaign structure (Campaign – Ad set – Ads)
• How to create a paid ad from scratch
• Budget setup, payment methods & account settings
• Practical Task: Launch a test campaign on Facebook

📘 Facebook Ads

Session 10

Paid Advertising - Smart Targeting

• How to choose the right audience
• Segmentation strategies
• Use analytics to understand your audience better
• Practical Task: Segment your audience for your project

🎯

Session 11

Paid Advertising - Results Analysis & ROI

• How to read reports
• Identify reasons behind campaign success or failure
• Optimize ads for better ROI
• Practical Task: Analyze a real campaign's results

📊

BONUS

Session 12

TikTok & Snapchat Ads

• Hands-on training for TikTok & Snapchat campaigns
• Build campaign plan + strategy

🎵 TikTok👻 Snapchat